Marketing for Mission Driven Companies

Helping companies clarify their message, connect more deeply with customers, and grow their business

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Conversations with clients often start with:

What makes us different and how do we explain that?What is our main brand message? How do we know it resonates?What are the functional and emotional drivers that attract customers? Is that emotional driver consistent in our messaging?How can we nurture new leads and support sales efforts? What channels bring in the best customers? What channels do you think could work?How should we position our new product in the marketplace?

Customer Insights & Strategy

Uncover your value proposition and what makes you different from competitors. Use it to understand your customer's journey, create your brand messaging, and elevate your marketing's effectiveness.

Product marketing

Create efficient go-to-market product plans through customer discovery, competitive analysis, development of buyer personas, messaging that spans functional and emotional benefits, and a tailored channel marketing strategy.

Brand Messaging Framework

Build a messaging blueprint that creates a strong emotional connection with your audience. This includes brand positioning, brand story, mission, and more that can be used to guide all corporate communications.

Creative Campaigns

Create a campaign to drive more leads, increase brand awareness, or educate your buyer. This may include (but is not limited to) a brand video, customer testimonial series, or new lead email nurture campaign.

About Me

My name is John Franklin. My work is driven by a deep curiosity in people and what motivates them. I sometimes compare my work to that of an investigative journalist - digging into a subject through conversations with people to find the nuggets of truth and wisdom.I have been a marketing leader at a start-up (The Feed), an account director at a marketing agency (Room 214), a product and integrating marketer for a fast-growing tech company (Affirm), and done brand/product marketing for several companies working on climate solutions. I’ve worked across multiple industries including home services, green building materials, eCommerce, software, and naturals & organics.In my free time, I’m often with my wife and two young kids. You’ll find me out and about skiing and riding bikes around Boulder. Or in my kitchen, stressing about my sourdough starter.